When I first started in network marketing, I was told something that really bothered me…
This didn’t make sense to me, because he was basically saying that network marketing is a game of chance and didn’t require any skills.
Think about it…
As a lawyer, I didn’t get “lucky” when I graduated from law school, passed the Bar Exam, and began practicing law.
No, I worked really hard, and learned processes and skills for everything I did, which is how I became a lawyer.
That wasn’t easy.
And I knew that people in my profession certainly didn’t become successful by luck. ( Click here now if you’re ready to learn the online business building strategies I use today and which have transformed my business).
No matter what profession you’re in, I’m sure you’ll agree that…
Luck has very little to do with it.
Even though I didn’t know much about network marketing back then, I knew that I couldn’t leave success to chance.
After quickly burning through my list of 100 and turning my Facebook personal profile into a running ad for my company and business, which did little more than make me feel uncomfortable, I craved for somebody to show me a specific process that would help me build my business in a way that made sense.
I was told by my upline to keep “reaching out” and to “lifestyle market,” which meant sending out a bunch of “hey girl” texts and stalking people in line at the supermarket. “Hey, love your shoes! Want to join my business or buy my products?” All this this felt icky and did not seem like a strategy for success.
My frustration with the lack of answers, is what led me to eventually go online and find network marketing mentors who used the Internet to build large teams, using a set of strategies, which they called “attraction marketing.”
Along with giving me strategies, attraction marketing solved the #1 problem in my network marketing business—a lack of fresh and new prospects for my business.
And I was able to find them, in a predictable way, without bugging friends and family OR cold prospecting strangers in the supermarket or mall..
But more importantly, from my mentors, I learned that success in network marketing (or any business) isn’t about luck, or chance, or any roll of the dice.
It’s strategic, skill based and can be done in a predictable way—i.e. it’s about doing the right things in the right sequence, to achieve a specific result.
Now that I’ve learned these skills, I want to share with you the…
…and can help you guarantee yours!
Just like any profession, in network marketing you need to learn specific skills. And you need to treat what you are learning with the exact same seriousness that a doctor, lawyer or any other professional treats the skills of their trade.
Here’s what you need first…
A strategy is essentially a series of specific steps that enable you to achieve a specific goal. Find a mentor or company that gives you a concrete strategy for recruiting your first person, making your first sale, and eventually reaching your long-term goals ─especially if you want to recruit network marketers into your business.
For me, the strategy, which worked best for me included using online recruiting methods, which fit with my introverted personality.
Now, remember how I was told “it’s not selling, it’s sharing”?
It made no sense because I was “sold” (influenced) into signing up for this business, so why was I told that I would not need to sell to be successful?
This step is the key to duplication in network marketing…
You want to teach your strategy to your downline so they can go out, succeed, and make you some money in the process and the process should be simple, but not necessarily easy.
So I give my team the exact same tools I use, and I’m constantly testing, refining, and improving my methods. And if anything changes, I let them know.
That’s my responsibility as a leader—to teach duplicable strategies.
The business building strategy must be repeatable & quantifiable so, anyone may perform them, see results and improve over time.
Do. Get Result. Correct. Repeat…
When you treat the strategy you’re learning as seriously as you would the skills you’d learn in any other profession, you gain experience.
And with that experience comes an understanding of nuance, meaning you start learning things that you just can’t learn in a course or in an audio book or training.
Here’s the truth of the matter: if you’re thinking, “I want to make some money now, now, now, now,” I can tell you right now you’re setting yourself up for failure.
I don’t mean to be harsh, but “get-rick-quick schemes” are just that: schemes.
They don’t create sustainable, predictable success because the success is not based on the development of skills.
Unless you treat network marketing as a profession, you won’t succeed.
So if you’re serious about this whole network marketing thing and you want to be a leader yourself, you’ve got to be committed, gain experience, an appreciation for nuance and develop DEPTH of understanding, which is impossible to attain in any other way.
This is important, because it will help you develop strategies that fit your individual goals and personality.
We all have different approaches, styles, and tactics, because over time, we all come to occupy a slightly different space in this business.
As you implement a strategy, you learn to customize it for your strengths & weaknesses and it becomes your own.
You gain experience through repetition and you get depth of understanding, and eventually you start modifying tactics and processes so that your strategies fit you, your team, your company, your product, etc.
Once you have a strategy, a depth of understanding, and nuance from following steps 1-3, you’ll likely have achieved success in your business and now you’re in a position to teach what you know through video, Facebook Live, blogging, e-mails, and so on.
By creating a community and communicating with people every single day you’ll “pay it forward,” and not just for your downline, but to the industry at large.
This will do 2 things for you…
People will notice that you’re giving value and other people are benefiting, and your following will grow.
As you build your fan base, you will create your own personal brand and become a leader, whom transcends any one company or product.
Once you “pay it forward” and develop a following by putting out great value that helps others, you will have a following of people that want to learn more and more from you.
That’s how you create an empire: a loyal community that loves you, and knows you will lead them to good fortune.
This is where you get the ability to sell and recruit network marketers en masse.
What I do mean ‘en masse’? That means recruiting a lot of people or selling a product to a lot of people, with the push of a button.
That push of a button can be clicking “send” on an email, clicking “start” a Facebook Live or a webinar, clicking “publish” on a blog post, whatever medium you choose.
Because they trust you and your community, gives you credibility.
A lot of networkers miss #4 and #5. They miss the part about building a community beyond their network marketing organization.
So if anything goes wrong with their company or their team, they’re stuck. They don’t have a “plan B.”
You want to be in a position where you’re not dependent on anyone but yourself and your own brand, regardless of how awesome your company is.
Now what I just shared with you was a 5-step strategy for LEARNING and developing skills.
This strategy should be something you can apply, regardless of whether you choose to build online or offline.
However, if you’d like to learn the online business building strategies I use today, click here and I’ll gladly give you my Free Online Recruiting Course, so you may begin that journey.
REGARDLESS OF HOW YOU CHOOSE TO BUILD, TO GUARANTEE YOUR SUCCESS:
… and live happily ever after.
So if you’re ready to get started…
Simply click here and you’ll get access to the 10-Day Online Recruiting Bootcamp.
And if you found this content helpful, I would love to read your comments below!
To your success,
Julie Reby Waas